What is “donor retention”? Donor retention is the measurement of donors who continue to donate after their initial donation. Nonprofits with a high donor retention rate have long-term supporters, who come back year after year. Nonprofits with a low donor retention rate need to continually acquire new donors or larger gifts. Donor retention is a fundraising method that seeks gifts from existing donors. Regular, monthly, and annual donors are all defined as different types of

Take a look at some campaign ideas for Spring 2017!